How to launch a product on Amazon

• Amazon’s Best Seller Rank

• Product reviews

• Promotion strategies

It's important to start getting sales for your product as soon as your listing is live on Amazon (as this will help your Best Seller Rank, or BSR), so make sure you have a launch strategy to start strong.

Three factors that affect your ranking include:

1. Having Your Products Consistently in Stock

   • If your product goes out of stock, your listing will no longer show up in search, causing a loss of sales and rank.

2. Relevance

   • The keywords used within and in the back end of your listing determine your products' relevance to a customer's search query. The more relevant keywords used throughout your listing, the better.

3. Customer Success Metrics

   • These are the metrics used to measure how well your product is performing and how customers are interacting with your product on Amazon. These include click-through rate, add to carts, purchases, and reviews.

To maximize your BSR, make sure you keep your products consistently in stock, use relevant keywords throughout your listing, and focus on improving your customer success metrics. This will help improve your visibility on Amazon and increase your sales.