Research keywords to include in your listing

If you have the right data to tell you which keywords to include in your listing, you’ll get your product in front of relevant, ready-to-buy customers.

There are two methods to create a keyword list for your product:

1.

Using Jungle Scout’s Keyword Scout, search for whatever keyword you think is most relevant for your product. For example, if i’m selling a dog pee pad, you would search for those words in Keyword Scout.

The search results will populate with all the keywords people used to ultimately purchase your product, so you may see terms you wouldn’t have even thought of, such as “dog housebreaking supplies,” “potty pads,” “pet training pads,” etc. Using these words and phrases in your product messaging might help your product appear and rank higher in results for more searches.

You can save all these keywords to a keyword list.

2.

In Amazon, search for the top competitors for your product, and enter their ASINs into Keyword Scout to see all the keywords they are ranking for. Add these to your list as well.