How to improve your Amazon conversion rate

To increase sales and get reviews on Amazon, try these three strategies:

1. Optimize Your Listing

   • Ensure your listing is optimized with keywords, images, and other important elements to attract customers and improve your visibility on Amazon.

2. Price Your Product Competitively

   • Price your product low enough to earn sales, but don't go so low that you start to lose money. Use the Jungle Scout profit calculator to find the right balance. You can also offer a discount as a temporarily adjusted price that will be shown on your Amazon listing as a bright orange coupon under the price, helping get new customers' attention.

3. Get as Many Reviews as Possible

   • Reviews have a major impact on your conversion rate, so it's important to get (good) reviews. Here are three ways to get more reviews:

   • Use the "Request a Review" feature inside of Amazon's order detail screen to ask your customers to leave a review within 30 days of purchase.

   • Use Jungle Scout's Review Automation feature to have review requests sent automatically to any and all eligible customers.

   • Participate in Amazon's Vine Program, which is made up of a group of Amazon-verified reviewers who post their unbiased, honest opinions about products.

By implementing these strategies, you can improve your sales and increase your reviews on Amazon.