Start your product research
We’ll show you how to create and narrow down a list of product ideas based on the main criteria above: profitability, demand, and competition.
Last updated
We’ll show you how to create and narrow down a list of product ideas based on the main criteria above: profitability, demand, and competition.
Last updated
Search Amazon’s product database
Using Jungle Scout’s Product Database, you can explore Amazon’s entire catalog (hundreds of millions of products), easily searching products based on specific filters to narrow down your product ideas.
Say you want to explore product opportunities in the Pet Supplies category. Select that category and then start adding your filters. (If you don’t know what category you want to dig into, explore several! Or, review our product category research and other methods of honing your product research in our guide.)
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Filters (remember our main criteria above: profitability, high demand, and low competition):
Price (for profitability): Aim for $20-70
Sales (for demand): Aim for at least 300 units per month (~10 sales per day)
Number of reviews (for competition): Of the top 10 products, we want to see an average of 500 reviews or fewer, and ideally 3 to 5 of them have fewer than 50 reviews
Rating: Find products with low star ratings, aiming for a maximum of 4 stars (these will give you the opportunity to improve products and beat the competition)
Listing Quality Score, or LQS: Find products with listings that have room for improvements, aiming for a maximum of 5 to 7 LQS
These filters will narrow down your list of products with potential to explore further.
Here is an example of good potential products that we can then dig deeper into:
Based on this information, you should continue to do more research into this niche.
Other factors you’ll want to evaluate should include:
Size and weight of the product (for standard, affordable shipping)
Ease of sourcing/manufacturing the product
Seasonality (ideally, your products will be in demand year-round)
Uniqueness (the market is not dominated by an existing brand)
(Most Amazon sellers are probably sticking to similar criteria when doing their product research. So, how can you outsmart your competitors? We go into each of these in greater detail in the Amazon selling guide.)
FREE RESOURCE
Guide to Selling on Amazon
Download now
You can also do product research while browsing Amazon.com with Jungle Scout. Simply click the extension and you’ll be able to view product data including Best Seller Rank, average price, average monthly sales, a custom Opportunity Score, and more on Chrome or Firefox browsers. You can also click to track products from here, which is a key step in evaluating a product’s potential.
Track products over time to narrow your list
We recommend tracking as many listings as possible on the first page of the search results for a given product keyword for at least 2-4 weeks to monitor performance over time.
This isn’t necessarily to track for seasonality, which you can see more easily through search volume trends. Tracking your product for several weeks helps you be sure a product’s sales are not temporarily inflated due to promotions a seller may be running or other random factors.
Within Jungle Scout’s Product Tracker, you’ll see historical sales over time for all listings. You can change the view to the past 60 days, number of units sold per day, price, inventory levels, review count, and more details.
Find improvement potential
Your goal is to find a product opportunity with proven demand and profitability — but one in which you can compete. You’ll need to make your product better or different enough to appeal to buyers looking for unique features. There’s no need to reinvent the wheel, just differentiate yourself enough to stand out. (You’ll work with a supplier who will take care of all these changes for you — more on that below.)
Find improvement ideas by examining the reviews and the “Customer Questions & Answers” section of existing product listings. What do customers like or dislike about it? Consider all factors including color, material, size, usability, functionality, packaging, etc.
If you’re serious about a product, buy the competing products to learn first-hand about any potential pain points you could improve upon. Take notes (you can save notes in Product Tracker).
