Draft your listing bullet points

While your title is all about your keywords, the focus of your bullet points should be to inform your customers about the main features and uses of your product. You want to do this while including the rest of your highly relevant keywords that couldn’t fit in your listing title. Again, use as many characters as you are allowed.

• Get to the point and clearly explain the main selling points of your product and how they will benefit the user. Say what the product does and/or solves, and answer any commonly asked questions.

• Modify your tone and details based on your product. For example, if your product is a tool, concisely say what it does, how it works, what it’s made of, etc. Or, if you are selling a toy, you want to make the copy fun and exciting. Paint a picture of how it works or how much kids will enjoy it.

• Include relevant information such as sizing, quantity, materials, etc., if applicable.