Shopify
  • What is Shopify?
  • How does Shopify work?
  • Why consider dropshipping on Shopify?
  • Is Shopify dropshipping legal?
  • Where to find a Shopify dropshipping business for sale
  • 7 Steps to Start Dropshipping on Shopify
    • 1. Choose a store name
    • 2. Create a Shopify account
    • 3. Optimize your settings
    • 4. Launch your Shopify dropshipping store
    • 5. Work on your store’s design
    • 6. Dropship on Shopify with DSers
    • 7. Make your first sale
  • 10 Low-Key Things Retailers Can Do To Get Ready for the Year Ahead
    • 1. Schedule Your Social Media Posts (~30-45 minutes)
    • 2. Improve Your Site’s SEO (~1-2 hours each)
    • 3. Catch Up on Industry Reading (~20-30 minutes)
    • 4. Tune into Retail Podcasts (30+ minutes)
    • 5. Browse Pinterest for Interior Design Inspiration (~15-20 minutes)
    • 6. Check Out Some Retail Case Studies (~20-30 minutes)
    • 7. Create a Plan to Go Paperless (1-2 hours)
    • 8. Set up Google Places for Business For Your Store (~10 minutes)
    • 9. Browse Google Trends for Product Ideas (~20 minutes)
    • 10. Flip Through a Retailer Read (Varies)
  • 18 tips for opening a successful online store
    • 1. Find a gap in the market
    • 2. Validate your products
      • 8 Ways To Validate Your Product Idea
        • 1. Define what people need
        • 2. Learn who your audience is
        • 3. Run a market analysis
          • What Is a Market Analysis? 3 Steps Every Business Should Follow
            • 1. Research the industry
            • 2. Understand your audience
            • 3. Know how you stack up against competitors
        • 4. Figure out if people want the product
        • 1. Make some sales
        • 2. Conduct a competitor analysis
          • Competitive Analysis: What It Is and How To Conduct One (+ Template)
            • How to do a competitor analysis
              • 1. Select 7–10 competitors
              • 2. Create a spreadsheet
              • 3. Determine competitor types
              • 4. Identify your competitors’ positioning
              • 5. Determine competitive advantage and offerings
              • 6. Understand how your competitors market their products
              • 7. Conduct a SWOT analysis
              • Collect data with these competitor analysis tools
        • 3. Research existing demand
        • 4. Create a survey for feedback
        • 5. Start a crowdfunding campaign
        • 6. Gauge interest on social media
        • 7. Create a landing page
          • How To Create a Coming Soon Landing Page (+Examples, 2023)
            • What is a coming soon page, and do you need one?
              • 1. Explain what is “coming soon” and when
              • 2. Build your pre-launch email list
              • 3. Give prospective customers a way to get in touch
              • 4. Encourage visitors to spread the word
            • How to create a coming soon page on Shopify
              • 1. Use your Shopify password page as your coming soon page
              • 2. Publish a “coming soon” version of your theme
            • How to remove a coming soon page
        • 8. Meet customers in person
    • 3. Use a free ecommerce website builder
    • 4. Know who your ideal customer is
    • 5. Invest in great website design
    • 6. Optimize your product pages
    • 7. Create a solid marketing plan
    • 8. Take amazing product photos
    • 9. Create an About Us page
    • 10. Set up your email marketing
    • 11. Market your business on social media
    • 12. Invest in search engine optimization (SEO)
    • 13. Make a return policy
      • How To Write a Return Policy (+ Free Template) (2023)
    • 14. Set up a blog
    • 15. Set up business tools
      • The 20+ Best Free Shopify Apps for Your Shopify Store (2023)
        • Apps
    • 16. Offer excellent customer support
    • 17. Partner with other brands
    • 18. Offer free shipping
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  1. 10 Low-Key Things Retailers Can Do To Get Ready for the Year Ahead

2. Improve Your Site’s SEO (~1-2 hours each)

While this is a broad task that can encompass a variety of activities, let’s focus on some items you can complete within a couple of hours.

You can help improve your ecommerce site’s SEO by simply rewriting your product pages. Optimize your content for frequently-searched-for keywords and phrases, and ensure product descriptions explain how your product solves a problem for your target customer.

For more help, check out Shopify’s guide to writing better product pages.

You can also create or improve an already-existing FAQ page on your site. Not only do these pages cut down on repeated customer queries, but they also optimize site navigation as well as SEO. Read our article on the benefits of having an FAQ page before getting started.

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Last updated 2 years ago