8. Meet customers in person

A craft show or local market is another option Kular recommends with confidence. “This was so helpful for us when we started Jaswant’s Kitchen. It provided a convenient way to gather quick, first-hand feedback from potential customers,” she says.

You’ll get to talk to potential customers, see their initial reactions to your product, and learn if they're willing to spend money on it once you meet in person.

Selling in person at a craft show or local pop-up is a great way to share your story, get feedback, and explain the benefits of your product to potential customers. (Photo credit: Edible Toronto)

Find markets and craft shows that fit your brand and product in your area. Prepare a list of questions to ask customers, such as their color preferences and what competing products they are using. In the early stages, test different price points to see what works best for your product.

Read more: 26 Best Small Business Ideas to Start in 2022

Consistently launch successful products with a validation process

One final point all entrepreneurs should keep in mind is to not let validation turn into procrastination. Doing the initial legwork to validate your product is undeniably useful: it will give you the confidence necessary to put yourself out there, and it can help you avoid costly mistakes, saving you time and money.

The truth is every business owner has to learn as they go, and trying to perfectly predict how everything will play out just delays you from shipping and selling the right product. Dipping your toes in the water can teach you a lot, but all of your research and analysis is ultimately just a lead up to that pivotal moment when you finally dive in.