1. Define what people need
It wasn't until Steve Jobs introduced the smartphone in 2007 that anyone knew they needed it. The smartphone has become an integral part of people's lives, helping them connect friends, monitor health, pay bills, order groceries, and apply for mortgages. People save time and money by using smartphones—they can do everyday tasks and meet their needs more efficiently.
Often, products are built based on inaccurate information or judgment calls. It doesn’t meet a real need or solve a problem that people are actually interested in. That’s why asking “What do people need?” is a critical question to answer when strategizing your product.
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