4. Know who your ideal customer is

To be successful, you need to know some things about your ideal customer. Who are they? What do they like? What do they need? When you know who your target customer is, you can create merchandise, content, and marketing strategies that appeal to them.

For example, if your target customer is a busy entrepreneur, you might sell products that make their life easier, like organization tools, time-saving appliances, or stylish yet comfortable clothes.