12. Invest in search engine optimization (SEO)

Although it takes a while to get going, search engines offer one of the few opportunities to build predictable, compounding web traffic.

An effective search strategy involves several steps, including forming a keyword strategy, conducting more granular keyword research, optimizing your site architecture and performance (e.g., category pages), and building links back to your website.

It’s an uphill battle, but it’s one you can fight in the background as your store starts to gain traction.