3. Research existing demand

Analyzing demand and search volume is another way to validate your product. Now that you know more about your competitors, let’s look at potential customers’ interest.

Google Trends is a good place to start. You can use this tool to find out how often people search for your product. Google Trends lets you see if you’re dealing with a trending product that's on the upswing, or a stagnant product category. Jumping into a declining market is the last thing you want.

Using Google Trends to gauge interest for the keyword “oat milk”.

Ahrefs is another tool you can use. With this keyword research tool, you can find keywords and phrases related to your product and see the number of searches for each.

Related terms for the keyword “oat milk” using Ahrefs

“We share recipes on our site in order to reach customers who may not know the names of our products or search for them directly,” Kular explains.

recipes

“For example, we first assumed people might be searching for ‘spices’ or ‘spice blends’ and we focused on those keywords, but over time we realized that if people don’t even realize that a product like ours exists, they won’t search for it in that way,” she adds.

“We realized they were more likely to search for names of the final products or recipes they wanted to eat, which could lead them to our products as a new way to make those dishes.”