8 Ways To Validate Your Product Idea

What is product validation?

Product validation means testing your idea with real people to see if it's viable. By validating products before launch, you won’t waste money and time developing something people won't buy.

The product validation process

Product validation is the first step in building a new product or business. In order to research and validate product ideas, big companies often hire big firms.

In contrast, ecommerce entrepreneurs with small startup budgets often use a lean product validation process. Lean means finding out what product you can create with a limited budget.

Here are the steps to take when validating a product.

1. Make some sales

2. Conduct competitive analysis

3. Research existing demand

4. Create a feedback survey

5. Start a crowdfunding campaign

6. Gauge interest on social media

7. Create a pre-launch landing page

8. Meet customers in person