7. Create a landing page
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Make a microsite with your value proposition and an email subscription field to gauge interest and demand. Initiating a relationship with potential customers by driving traffic to your website and collecting emails is a great way to determine true interest in your product.
An easy option is to use . Follow the instructions in the link to set-up your page to capture email addresses. Your subscribers will also be synced from your store if you use or an app like .